About Us

Creative Circle is a youth-led agency born in the heart of Butetown, Cardiff. We are a collective of creators, strategists, and community leaders who navigate the intersection of culture and commerce with authenticity. 

What We Do

Bridging the Gap Between Creativity and Community

Creative Circle is more than an agency; we are a movement. We combine raw, youthful perspective with strategic expertise to help brands and institutions navigate the modern cultural landscape of Wales. We don’t just reach audiences—we build them.

Creative Production

High-impact digital storytelling and content creation that resonates with modern audiences.

Youth Engagement

Building authentic pathways for brands to co-create with the next generation of talent.

Cultural Consultancy

Strategic insights to help organizations navigate and represent the diverse culture of Wales.

Social Value Delivery

Turning creative projects into measurable economic and social impact for local communities.

Why We Exist

Breaking Barriers, Building Access

The creative industries have long been defined by gatekeepers. We were created to dismantle those barriers. Our mission is to provide real access and tangible opportunities for the next generation of talent, ensuring that the creative landscape of Wales reflects the people who live in it.

Our Approach

Connection
Through Culture.

We bridge the gap between institutions, global brands, and local communities. We don’t just “consult”—we co-create. By centering the voices of those who define modern culture, we help our partners build resonance that is felt, not just seen.

Founder & Creative Director

Ibby Abdi

Ibby Abdi is a community architect and creative strategist dedicated to redefining the Welsh creative economy. With a deep-rooted history in grassroots activism and cultural production, Ibby founded Creative Circle to ensure that talent from communities like Butetown has a seat at the table. His work is centered on the belief that when you empower the youth, you transform the nation.

We aren’t just asking for a seat at the table; we are building a new one where the next generation leads the conversation.

Join the Circle

Ready to build the future of Welsh culture?

We are always looking for visionary partners and bold young creatives to join our mission. Whether you have a project that needs an authentic voice or you’re a creator looking for your next big break, let’s start a conversation that matters.